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MozOut Mozambique www.meu.mozout.co.mz › Meu MozOut › Knowledge Base Knowledge baseSEO & Marketing

Google Tag Manager and tracking pixels: adding them without slowing your site

The short answer: Google Tag Manager is a dashboard where you keep, in one place, the tracking codes of your site (statistics, ad pixels, chat buttons). You put a single…

MozOut Mozambique www.meu.mozout.co.mz › Meu MozOut › Knowledge Base Knowledge baseSecurity

Ransomware explained: how it reaches a website or a computer and how to be ready

The short answer: ransomware is malicious software that encrypts your files and demands a ransom to give them back. You cannot avoid it entirely, but you can prepare: keep everything…

MozOut Mozambique www.meu.mozout.co.mz › Meu MozOut › Knowledge Base Knowledge baseSEO & Marketing

The canonical tag: duplicate pages, www or not, and which address Google keeps

The same content can open at more than one address: with and without www, on http and https, with a slash at the end or without, or with ?colour=blue after…

MozOut Mozambique www.meu.mozout.co.mz › Meu MozOut › Knowledge Base Knowledge baseAI & Agents

llms.txt: what it is, and whether it does anything for your site

The short answer: llms.txt is a proposed text file, at the root of the site, that summarises what the site has and points to its most useful pages, written to…

MozOut Mozambique www.meu.mozout.co.mz › Meu MozOut › Knowledge Base Knowledge baseSEO & Marketing

A favicon for your site: where it goes and why it does not update

The short answer: the favicon is the small icon shown on the browser tab and in bookmarks. In WordPress you set it under Appearance, Customize, Site Identity, Site Icon. If…

MozOut Mozambique www.meu.mozout.co.mz › Meu MozOut › Knowledge Base Knowledge baseWordPress & CMS

Importing a theme’s demo content without wrecking your site

The short answer: many themes come with an “Import demo” button that copies the example’s pages, images and menus into your site. It is the quickest way to get a…

MozOut Mozambique www.meu.mozout.co.mz › Meu MozOut › Knowledge Base Knowledge baseSEO & Marketing

Website statistics without Google: Matomo on your hosting, or Plausible on a VPS

The short answer: to know how many people visit your site you do not have to hand the data to Google. Matomo does the same job and runs on your…

MozOut Mozambique www.meu.mozout.co.mz › Meu MozOut › Knowledge Base Knowledge baseSpeed, Cache & CDN

Videos on your website: upload them or embed from a video service

The short answer: for most sites, embed the video from a proper video service (such as YouTube or Vimeo) instead of storing it on the hosting. A video is heavy,…

MozOut Mozambique www.meu.mozout.co.mz › Meu MozOut › Knowledge Base Knowledge baseChoosing the Right Plan

Which hosting plan for a church or an association: a simple site, events and videos

A church, an association or an NGO usually needs a site that is simple and always up: who we are, opening times, contacts, news and events. That fits one of…

MozOut Mozambique www.meu.mozout.co.mz › Meu MozOut › Knowledge Base Knowledge baseChoosing the Right Plan

Which hosting plan for a blog: start small and know when to grow

For a new blog, the entry plan is enough. A blog is one of the lightest things you can put online: text, a few images and a small database. What…