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MozOut Mozambique www.meu.mozout.co.mz › Meu MozOut › Knowledge Base Knowledge baseSEO & Marketing

The first Yoast SEO settings to get right

Yoast runs perfectly well badly configured, and that is what fools people: it looks done. These are the settings worth doing on day one, in order, and the ones you…

MozOut Mozambique www.meu.mozout.co.mz › Meu MozOut › Knowledge Base Knowledge baseSEO & Marketing

What Yoast SEO is, and what it actually does

Yoast SEO is a WordPress plugin that gathers, into a single panel, the technical settings that help search engines understand a site: titles, descriptions, sitemap, structured data and indexing rules.…

MozOut Mozambique www.meu.mozout.co.mz › Meu MozOut › Knowledge Base Knowledge baseDatabases

Error establishing a database connection: the causes, in order

The page shows one white line saying «Error establishing a database connection» and nothing else. It is not a WordPress fault: it is WordPress telling you it asked the database…

MozOut Mozambique www.meu.mozout.co.mz › Meu MozOut › Knowledge Base Knowledge baseSEO & Marketing

Getting your site indexed in Google Search Console, step by step

Search Console is the free tool you use to tell Google the site exists, hand it the list of pages, and find out what it could not read. This article…

MozOut Mozambique www.meu.mozout.co.mz › Meu MozOut › Knowledge Base Knowledge baseDatabases

Cleaning and optimising the database in phpMyAdmin

A site with a few years behind it carries a database full of things nobody reads: a revision of every single save, spam comments from 2021, options from plugins deleted…

MozOut Mozambique www.meu.mozout.co.mz › Meu MozOut › Knowledge Base Knowledge baseAI & Agents

Building a campaign page fast, with AI help

A campaign page is one page, with one goal and one action: leave a contact, ask for a quote, book, buy. It has no menu to distract, it does not…

MozOut Mozambique www.meu.mozout.co.mz › Meu MozOut › Knowledge Base Knowledge baseSpeed, Cache & CDN

What a CDN does for you: caching, compression, images and protection

People switch a CDN on expecting speed and get four different things at once. It is worth knowing which is which, because each one goes on and off separately, and…

MozOut Mozambique www.meu.mozout.co.mz › Meu MozOut › Knowledge Base Knowledge baseAutomation & n8n

Swapping WP-Cron for a real server cron job

WordPress has a scheduler of its own, WP-Cron, which handles scheduled posts, update checks, emptying the bin and the e-mails your plugins send. The name misleads: it is not a…

MozOut Mozambique www.meu.mozout.co.mz › Meu MozOut › Knowledge Base Knowledge baseSpeed, Cache & CDN

admin-ajax eating your resources: how to find out and cut it down

admin-ajax.php is the door through which plugins talk to the server in the background, without reloading the page. It serves the dashboard and it serves the public side of the…

MozOut Mozambique www.meu.mozout.co.mz › Meu MozOut › Knowledge Base Knowledge baseSEO & Marketing

robots.txt and sitemap.xml: what they do and how to check them

They are two small files that speak to search engines, and it is very common for one of them to be wrong without anyone noticing. robots.txt tells robots where they…